Chanel, the iconic French fashion house founded by Gabrielle "Coco" Chanel, has a rich history of creative directors who have shaped the brand's aesthetic and identity over the years. From the legendary Karl Lagerfeld to the current creative director Virginie Viard, each designer has brought their own unique vision and creativity to the house of Chanel.
Chanel Creative Director Virginie Viard
Virginie Viard took over as creative director of Chanel following the passing of Karl Lagerfeld in 2019. Viard, who had worked closely with Lagerfeld for over 30 years, was seen as the natural choice to continue his legacy at the fashion house. Under Viard's creative direction, Chanel has continued to uphold its reputation for timeless elegance and sophistication.
However, some critics have noted that under Viard's leadership, Chanel has lagged in imagination and surprise, even as it has continued to prosper financially. Last year, Chanel reported sales of $19.7 billion, a testament to the enduring popularity of the brand.
Who Designs for Chanel Now?
Currently, Virginie Viard serves as the creative director of Chanel, overseeing all aspects of the brand's design and creative direction. Viard's tenure has been marked by a focus on classic Chanel codes, such as tweed suits, pearls, and the iconic interlocking C logo.
Chanel Creative Director History
Chanel has a storied history of creative directors who have left their mark on the brand. From Coco Chanel herself to Karl Lagerfeld, each designer has brought their own unique perspective and style to the house of Chanel.
Coco Chanel revolutionized the fashion industry with her modern, minimalist designs that emphasized comfort and ease of movement. Her use of jersey fabric, sailor stripes, and the little black dress became enduring symbols of chic sophistication.
Karl Lagerfeld, who took over as creative director of Chanel in 1983, brought a sense of drama and extravagance to the brand. Known for his bold runway shows and larger-than-life personality, Lagerfeld reinvigorated Chanel with his modern interpretations of classic Chanel codes.
Virginie Viard Leaving Chanel
While there have been rumors of Virginie Viard leaving Chanel, the designer has not made any official announcements regarding her departure. As the creative director of one of the most prestigious fashion houses in the world, Viard's role is integral to the brand's continued success.
Chanel Makeup Creative Director
Chanel has a dedicated team of makeup artists and creative directors who work to create innovative and stylish beauty products that complement the brand's fashion collections. The makeup creative director at Chanel oversees the development of new products, as well as the overall aesthetic of the brand's beauty offerings.
Matthieu Blazy Creative Director
Matthieu Blazy is a talented designer who has worked with some of the biggest names in the fashion industry. Blazy's creative vision and attention to detail have made him a sought-after talent in the world of fashion. While Blazy has not served as the creative director of Chanel, his contributions to the industry have not gone unnoticed.
Chanel Fashion Artistic Director
The role of fashion artistic director at Chanel is a prestigious position that requires a keen eye for design and a deep understanding of the brand's heritage. The fashion artistic director oversees the development of new collections, as well as the overall creative direction of the brand's fashion offerings.
Karl Lagerfeld Creative Director Chanel
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